Which sub-experience should we start with?

If you sell to enterprise: Immersion Workshops + Sales Demos. If you sell PLG: Self-Paced Trials + POCs. If you have a strong channel: Partner Enablement + Lead-magnet labs. Talk to a GTM specialist — we've seen most ISV motions and can map you to the fastest payoff.

How fast can we get a sales demo live?

From integration kickoff to first live customer demo: typically 2–4 weeks for a SaaS with a clean admin/customer console; 6–8 weeks for complex multi-tenant integrations. Once it's live, sellers spin up new demo instances in 60 seconds.

What does the Validation Center actually capture?

Per-prospect telemetry on which features they tried, how far they got in the trial flow, where they dropped, time-on-task. Pushed to Salesforce / HubSpot / Dynamics as a qualified-lead score so sales prioritizes accordingly. ISV customers see 2-3× MQL conversion lift.

Can we run an Immersion Workshop without flying engineers?

Yes — the canonical ISV Immersion Workshop runs remote-first or hybrid. Multi-day, multi-track, with labs, instructors, registration, certificates, and post-event lead-routing. Microsoft runs 1,200+ such events on CloudLabs each year.

Is GTM hands-on relevant for non-ISV motions?

Absolutely. Enterprise teams use GTM hands-on for internal kickoffs and partner training. Microsoft Partners use it for customer-facing innovation events. EDU institutions use it for prospective-student showcases. The pattern (hands-on as lead-magnet) generalizes.

The hands-on layer for sales, demos, POCs, and lead-gen events

Immersion Workshops, Sales Demos, POCs, Self-Paced Trials plus prospect-generation events and lead-magnet labs. The platform behind Microsoft FY25's 1,200+ events and Check Point's 1,700+ deployments.

Talk to GTM sales See ISV use cases

1,200+ Microsoft FY25 events Validation Center · 2-3× MQL 60s from idea to live demo

Our Valued Clients

CloudLabs Redefining Success

Most Trusted Lab Provider for Global ISVs, Enterprises, Educational Institutions, & Ed-Tech companies of all sizes

1,200+

Microsoft FY25 events
40,000+

FY25 participants
2-3×

MQL conversion lift
60s

from idea to live demo

The four GTM sub-experiences

Pick the motion. Or use them together

Each is its own product page with deeper content. Start at the top of the funnel and work down.

Multi-day customer or partner immersion experiences with labs, instructors, and registration in one platform. The flagship ISV GTM motion.

Microsoft FY25 1,200+ events

GTM team running a live product demo and immersion workshop

The hands-on funnel

Awareness to closed-won, a hands-on motion at every stage

Step 1 Awareness Lead-magnet labs
Step 2 Trial Self-paced + Validation Center
Step 3 Demo Embeddable, in-browser
Step 4 POC Tenant-isolated, time-boxed
Step 5 Workshop Multi-day immersion
Step 6 Closed-won Hand-off to enablement

Plus the rest of the GTM long tail

Prospect-generation events with hands-on

Co-marketed events with cloud providers, distributors, or industry partners — with hands-on labs as the lead-magnet. End-to-end registration → delivery → lead capture.

Lead-magnet labs

Single-lab landing pages embedded in your top-of-funnel content. Prospect runs the lab in 5 minutes; you get the qualified lead.

Channel-partner immersion

Train your distributor and reseller field on your product. Cohort-based, certifiable, branded with the partner's identity.

Compliance-grade trial environments

Tenant isolation, audit logs, DPAs ready. The trial flows enterprise procurement won't reject.

Client Stories

Why Organizations Choose CloudLabs

Discover how CloudLabs helps organizations streamline lab operations, reduce manual effort, and deliver impactful hands-on experiences at scale.

WeareincrediblypleasedwithourexperienceusingCloudLabsbySpektraSystems.Theirresponsivenessandsupporthavebeennothingshortofoutstanding.Theydemonstratedremarkableflexibilityinaccommodatingouruniqueprocesses,resultinginaseamlessandhighlyproductivecollaboration.ThankstoCloudLabs,wehavesuccessfullydeliveredAzure-relatedcoursestoasubstantialnumberofstudents.

David TrinhAcademic Program Manager, Seneca Polytechnic

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FAQ's

GTM with CloudLabs frequently asked

GTM Specialist

Ship hands-on into your GTM motion

Book a strategy call with a CloudLabs GTM specialist who has helped ISVs ship from idea to first live demo in under 30 days.

Immersion Workshops

Multi-day customer or partner events with labs, instructors, and registration in one platform.
Sales Demos

Embeddable, instant-access product demos — from idea to live in 60 seconds.
POCs

Hosted, isolated proof-of-concept environments with intent capture pushed to your CRM.
Self-Paced Trials

Validation Center for self-service trials with qualified prospect push to sales.

The hands-on layer for sales, demos, POCs, and lead-gen events

Immersion Workshops

Sales Demos

POCs

Self-Paced Trials